UC-NRLF 


A   TRAGEDY  IN 

by    WALLACE 

X 


PRINTER'S    INK 

IRWIN 


from  TAYLOR 
NASH  CSi, 
TAYLOR 


No.  412  Mission  Street 

San  Francisco 

California 


A  ;KP 

TRAGEDY  IN  PRINTER'S  INK 


BY 


To  which  are  added  a 

few  Quotations  taken  from  Letters  and 

Magazines  Commenting  on 

Good  Printing 


SAN  FRANCISCO 

TAYLOR 'NASH  &  TAYLOR 

MDCCCCXIII 


COPYRIGHT  1913 

BY  TAYLOR  "NASH  &  TAYLOR 

SAN  FRANCISCO 


A     TRAGEDY     IN     PRINTER'S     INK 


If  THE  PRINTING  ART,  Cambridge  :  Mention  of  type  founders1  type,  rule  and  ornament. 
was  made  in  this  department  last  month  of  Such  work  is  of  the  kind  one  wishes  to 
some  very  handsome  specimens  of  printing  keep,  and  it  should  be  an  encouragement 
received  from  Taylor,  Nash  6?  Taylor  of  for  other  printers  in  America  to  aim  for 
San  Francisco.  Since  then  a  few  other  ex-  the  same  high  ideals  in  typography.  Many 
amples  have  come  to  hand  which  are  all  up  j  of  the  announcements  and  other  work  pro- 


to  the  same  high 
standard.  It  is  dif- 
ficult  to  describe 
how  charming  is 
the  appearance  of 
thebook/'ABitof 
OldChina,"which 
will  be  prised  high- 
ly by  all  lovers  of 
beautiful  printing. 
It  is  set  in  Book- 
man  with  double 
rule  borders  in  a 
rich  orange,  and  is 


'OHANNUS  was  a  printer  man 

Well  set  from  A  to  Z, 
But  much  besmeared  with  printer's  ink,  richness  of  ^effed: 

A  black-faced  type  was  he. 


duced  by  this  firm 

^  Printf1  uPon 
hand-made  paper, 

which  gives  that 


And  well  he  loved  a  queenly  maid, 

The  fair  Elvira  Green, 
As  beautiful  a  Roman  type 

As  ever  there  was  seen. 


that  so  satisfactor- 
ily supports  good 
typographic  effort. 
IJ  SAN  FRANCISCO 
CHRONICLE:  Clar- 
ence T.  Urmy's  po- 
ems are  very  well 
known.  For  years 
he  has  been  wri- 


printed  on  the  chamois  color  of  Normandy  ting  verse  in  praise  of  California.  Some  of 
Vellum.  This  stock  has  a  slight  pink  tinge  j  his  new  poems  are  published  in  a  dainty 
which  harmonises  well  with  the  orange  ink  ;  volume  entitled"  A  CaliforniaTroubadour." 
used.  The  Japan  Paper  Company's  Haik-  The  publisher  has  given  the  book  a  beau- 
wan  Bamboo  is  used  for  the  double  cover,  tiful  dress,  the  pages  having  red-line  border 
which  is  printed  in  gold  and  orange.  The  and  the  paper  being  an  imitation  of  parch- 
booklet  is  enclosed  in  an  envelope  of  the  ment.  The  printing  and  presswork  by  Tay- 
same  stock,  on  which  is  printed  part  of  the  j  lor,  Nash  &  Taylor  are  something  which 
cover  design.  There  is  not  space  here  to  i  will  delight  any  lover  of  good  book  work. 
describe  the  other  examples,  all  of  which  j  Ijj  THE  GRAPHIC  ARTS,  Boston:  There  is  no 
show  charming  and  unusual  color  schemes,  i  mistaking  the  individualistic  style  and  fine 
as  well  as  very  pleasing  typography.  Ijj  THE  |  workmanship  of  the  Christmas  brochure 
AMERICAN  PRINTER,  New  York  :  A  firm  that  j  which  you  so  kindly  sent  to  us.  Please  ac- 
is  upholding  the  prestige  of  the  printing  ;  cept  our  thanks  for  remembering  us.  We 
business  in  the  United  States  is  Taylor,  already  have  in  hand  several  pieces  of  your 
Nash  6?  Taylor  of  San  Francisco,  the  per-  work  and  we  hope  to  arrange  before  long 
sonnel  of  which  was  dwelt  upon  in  the  to  make  some  editorial  use  of  this  with  ap- 
January  number.  On  the  insert  opposite  preciative  credit  to  you.  If  PRINTING  TRADE 
is  presented  a  program  produced  a  few  NEWS,  New  York:  One  of  the  most  beautiful 
months  ago  by  this  Pacific  Coast  firm  of  pieces  of  printing  that  was  ever  executed 
good  printers,  and  there  is  shown  on  this  was  recently  turned  out  by  Taylor,  Nash  6P 
page  a  group  of  specimens  composed  mainly  Taylor,  412  Mission  Street,  San  Francisco. 


272990 


A     TRAGEDY     IN     PRINTER' S     INK 


This  was  an  exquisitely  printed  copy  of  printing  work  I  never  would  use  them,  and 

Dickens'  "Christmas."   This  famous  little  it  was  not  until  I  began  to  see  your  work 

essay  was  done  up  into  a  small  book,  free  that  I  ever  countenanced  them.  That  you 

from  all  advertising  matter.  The  book  was  have  converted  me  is  shown  by  the  fact 

executed  in  a  style  that  is  peculiar  to  the  that  you  are  doing  a  specimen  sheet  for  us, 

house  of  Taylor,  Nash  6?  Taylor,  which  and  I  only  wish  that  you  were  more  close' 


concern  turns  out 
a  product  that  for 
beauty  of  design 
and  adherence  to 
all  the  correct  prin- 
ciples  of  typogra- 
phy excels  that  of 
any  other  printing 
house  in  the  Uni' 
ted  States.  This  de- 
lightful  book  was 
a  450  edition ;  200 
were  sold  and  250 
distributed  among 


So  poor  Johannus'  passion  raged 

Tempestuous  as  a  storm, 
Whene'er  he  saw  his  lady  love's 

Divinely  printed  form. 

But  when  the  heartless  maiden  viewed 

Johannus'  love-lorn  fix, 
She  quickly  took  his  measure  and 

Was  crosser  than  two  sticks. 


ly  in  touch  and 
that  the  distance 
was  not  so  great 
so  that  we  could 
cooperate  oftener. 
I  should  like  to  sit 
down  and  write  a 
detailed  review  of 
all  of  these  exam' 
pies  and  tell  you 
just  what  I  think 
of  them,  but  you 
know  that  they 
are  good  and  you 


the  friends  of  the  company.  The  book  will  know  how  inadequate  a  means  a  letter  is 
be  kept  and  treasured  by  all  those  receiving  to  express  such  things.  Your  handling  of  a 
it  who  possess  a  love  for  printed  matter  of  commercial  catalogue  such  as  "  California's 
the  better  kind,  if  THOMAS  N  AST  FAIRBANKS,  Greatest  Industry"  presents  a  type  page  that 
Japan  Paper  Company,  New  York :  To  say  answers  all  the  commercial  requirements 

that  would  serve  to  ruin  such  a  catalogue 
and  yet  permits  of  a  decorative  treatment 
that  is  delightful.  The  color  and  register 
that  you  have  used  in  the  "Christmas  in 


that  the  samples  you  sent  me  interested  me 
would  be  to  put  it  mildly.  They  not  only 
filled  me  with  admiration,  but  made  me  feel 
that  such  a  collection  should  have  some 
form  of  publicity  that  would  serve  to  stim- 
ulate the  so-called  foremost  printers  of  the 
East  to  a  realization  of  the  fact  that  they 
are  not  nearly  so  competent  as  their  tradi 


Bohemia  "  and  the  "  Lamb  in  Bohemia  "  are 
beautiful.  "  Into  the  Light "  interests  me 
particularly.  Was  this  printed  for  com' 
mercial  sale,  and,  if  so,  was  it  successful  ? 


tional  complacency  leads  them  to  believe.    It  certainly  ought  to  be  and  I  am  glad  to 


No  criticism  can  be  made  of  the  mechani- 
cal execution  of  your  work  and  no  criti' 
cism  can  be  made  of  the  taste,  and  above 


possess  this  copy.  I  must  not  undertake  to 
treat  each  one  of  these  as  I  should  like  to, 
but  I  cannot  pass  the  "  Memorial  to  Frank 


all  no  comparison  can  be  made  of  the  mar'  Norris "  without  congratulating  you  on 

velous  way  in  which  you  handle  rules  and  every  detail  of  this  work,  but  especially  the 

the  infinite  variety  of  forms  in  which  you  mechanical  execution  of  the  gold  rule.  You 

place  them.  Personally  I  have  always  been  may  rest  assured  that  all  of  these  examples 

brought  up  to  hate  rules  and  in  my  early  will  be  very  highly  treasured  by  us  in  New 


A     TRAGEDY     IN     PRINTER'S     INK 


York  and  that  they  will  be  given  every  bit  ically,  is  a  Christmas  Greeting  sent  out  by 
of  publicity  that  we  are  able  to  accomplish.  <  the  San  Francisco  branch  of  the  American 
In  closing  I  might  add  that  I  am  glad  to  see  j  Type  Founders  Company.  Here  red  and 
you  have  the  courage  to  use  the  Alberti,  as  |  gold  are  also  used,  but  the  green  is  of  a 
this  is  my  favorite  color  and  seems  to  be  i  darker  shade,  as  befits  the  Christmas  season, 
above  the  heads  of  the  average  printer  as  it  |  and  the  type  face  is  Cloister.  As  the  greet 


"Elvira  fair,"  the  swain  began, 

Poetic  from  the  start, 
"Your  sacred  name  in  upper  case 

Is  graven  on  my  heart ; 

"I  work  my  galleys  like  a  slave 
Who  bitter  chains  endures, 

But  as  I  labor  at  my  forms 
I  see  no  form  but  yours." 


is  difficult  to  treat. 
<J  THE  PRINTING 
ART,  Cambridge: 
A  firm  that  has  as- 
suredly come  into 
the  front  rank  of 
high -grade  print- 
ers is  Taylor,  Nash 
6?  Taylor  of  San 
Francisco.  A  large 
collection  of  sam- 
ples received  late- 
ly is  of  perhaps 

a  higher  average  i 

of  excellence  than  any  similar  collection  that 
has  been  submitted  to  this  department. 
This  excellence  is  due  in  part  to  the  careful 
typography  and  good  presswork,  but  more 
to  the  taste  displayed  in  choosing  inks  that 
harmonize  with  the  various  papers  selected. 
The  hand-made  stocks  of  the  Japan  Paper 
,  Company  are  used  almost  exclusively,  and 
seldom  have  we  seen  them  used  to  better 
advantage.  Many  of  the  examples  are  cir- 
culars and  announcements,  all  of  which  are 
on  hand-made  papers  and  enclosed  in  en- 
velopes to  match.  Perhaps  the  best  —  if  a 
choice  must  be  made  among  others  equally 
handsome — is  a  circular  sent  out  by  Tay- 
lor, Nash  &?  Taylor  announcing  the  acces- 
sion of  a  new  member  to  their  staff.  This 
is  set  in  Caslon  capitals  and  printed  in 
olive  green  on  hand-made  Florentine  of  a 
delicate  green  color,  the  trade-mark  of  the 
firm  being  in  red  and  gold.  Printed  on  the 
same  stock,  and  more  interesting  typograph- 


ing  is  a  reprint  of 
Tennyson's  poem, 
"Ring  Out,  Wild 
Bells,"  Christmas 
bells  are  used  for 
the  decoration.  A 
programme  of  a 
memorial  meeting, 
on  one  of  the  dark 
shades  of  Ancona, 
printed  in  black 
and  gold,  deserves 
a  paragraph  by  it- 
self. A  charming 
little  book  of  poetry,  "Into  the  Light,"  by 
Edward  Robeson  Taylor,  set  in  Bodoni, 
printed  in  red  and  black  on  hand-made  pa- 
per from  Guadalajara,  Spain,  and  bound  in 
boards,  will  appeal  to  every  book  lover. 
"Friendship"  is  the  title  of  a  little  pam- 
phlet set  in  Caslon  which  will  please  the 
most  fastidious.  "California's  Greatest  In- 
dustry" is  a  booklet  of  a  more  commercial 
character,  but  it  is  above  the  average  of  its 
kind.  It  is  printed  in  red  and  black  on 
Warren's  Cameo  Sepia  with  a  cover  >of 
Cameo  Post  Card.  A  booklet  for  the  Pan- 
ama-Pacific Exposition  has  a  cover  of  white 
Cameo  Post  Card,  the  text  pages  being  on 
Seymour  Company's  Exeter  Antique  Book. 
The  type  used  is  Bodoni,  and  the  color 
scheme,  blue  and  black,  is  a  charming  one. 
^GEORGE  FRENCH,  Boston:  I  have  several 
times  been  over  the  book,  "A  California 
Troubadour,"  each  time  with  added  admira- 
tion. It  seems  to  me  an  admirable  piece  of 


A     TRAGEDY     IN     PRINTER'S     INK 


Drk— and  very  much  more.  It  is  difficult   commonplace.  Cj  KEYSTON  BROS.,  San  Fran- 
find  a  flaw  in  it.   I  have  not  yet  found    cisco:  We  are  in  receipt  of  catalogues  as 


work 

to  find  a  llaw  in  it.   1  have  not  yet  found  cisco:  We  are  in  receipt  of  catalogues  as 

one,  looking  at  it  from  what  was  evidently  per  copy  submitted,  and  congratulate  you 

your  viewpoint — your  motive.  I  shall  place  upon  turning  out  the  finest  piece  of  print' 

it  with  the  few  books  that  I  keep  apart  ing  of  this  character  that  we  have  ever 


from  the  general  ruck  of  my  library,  because 

it  is  so  admirable, 

and  so  admirably 

different;  but  first 

I  shall  find  time  to 

read  it,  as  I  believe 

you  told  me  that  it 

will  bear  reading. 

I  would  appreciate 

it  if  you  would 

send  me  more  sam' 

pies  of  your  work, 

that  I  may  get  a 

better  idea  of  the 

average  work  of 


seen. 


Correct  your  errors,  sir,"  she  said, 

The  while  she  held  aloof, 
If  you  would  prove  the  things  you  say 

Then  let  me  read  your  proof." 


"  No  proof  have  I,"  Johannus  cried, 
"  Because  my  hot  distress 

Has  melted  all  my  metal  down 
Before  it  went  to  press." 


We  are  perfectly  satisfied  in  every 
manner  with  the 
treatment  afforded 
us,  and  you  may 
feel  confident  that 
when  we  are  com' 
piling  other  cata' 
logues  you  will 
hear  from  us.  The 
services  you  have 
rendered  us  have 
been  efficient  and 


most  satisfactory 
in  every  respedt. 
CJ  JOSEPH  D.  RED' 

your  shop,  which  I  am  sure  is  high  and  fine. !  DING,  San  Francisco :  Permit  me  to  congrat' 
W  THE  PRINTING  ART,  Cambridge :  One  of  ulate  you  on  the  beautiful  work  you  have 
the  handsomest  specimens  of  printing  this  done  in  bringing  out  the  Grove  Play  Book 
magazine  has  received  in  several  months  this  year,  "The  Atonement  of  Pan."  The 
is  a  program  entitled  "  Music  of  Bohemia,"  publication  is  a  delight  to  the  eye,  showing 
which  bears  the  imprint  of  Taylor,  Nash  &  \  great  taste  in  the  selection  of  paper,  type, 
Taylor  of  San  Francisco.  It  is  printed  in  I  color  and  treatment.  I  do  not  believe  that 
orange  and  brown  on  cafe  color  Old  Hamp'  \  the  edition  could  be  published  more  beau' 
shire  Bond  with  an  Old  Hampshire  Bond  !  tifully  in  this  country.  <f  SAN  FRANCISCO 
cover  of  the  same  color,  and  is  set  in  the  ;  CHRONICLE  :  "  What  Christmas  Is  As  We 
American  Type  Founders  Company's  Bo'  j  Grow  Older,"  an  eloquent  essay  by  Charles 
donitype.  It  is  an  interesting  demonstration  j  Dickens,  has  been  made  into  a  beautiful 
of  the  suitability  of  Old  Hampshire  Bond  !  little  book  by  Taylor,  Nash  6?  Taylor, 
for  booklet  purposes.  Another  booklet  re' !  These  accomplished  printers  have  issued  a 
ceived  from  Taylor,  Nash  &  Taylor  is  a  ;  limited  edition  of  this  little  book,  printed 
real  estate  pamphlet  printed  on  Cameo,  the  I  on  Shogun  hand'made  paper,  which  it  is 
illustrations  being  me^ograph  engravings,  j  a  delight  to  read.  The  type  is  clear  and 
<J  L.  KREISS  6?  SONS,  San  Francisco :  We  de'  the  impression  is  perfect.  Bound  in  brown 
sire  to  express  our  appreciation  of  this  new  boards  with  vellum  back,  this  book  is  an 
letter-head  which  you  have  just  planned  artistic  souvenir  of  the  greatest  day  in  the 
and  delivered  to  us.  It  is  a  beautiful  piece  of  Christian  year.  Dickens  pleaded  in  eloquent 
typographic  art,  being  far  removed  from  the  i  words  for  a  celebration  of  the  day  that 


would  include  all  who  had  gone  before  in'  take  care  of,  and  I  shall  look  forward  with 
to  a  brighter  world,  and  we  fancy  as  people  great  interest  to  the  future  good  things 
grow  older  they  take  more  comfort  in  the  which  you  bring  out.  fl  THE  PRINTING  ART, 
thought  that  the  beloved  dead  are  not  shut  Cambridge :  This  is  to  acknowledge  the 
out  from  the  observance  of  this  brightest ;  receipt  of  the  Christmas  folder  issued  by 
day  of  Yule-tide.  *I  COOPER  ADVERTISING  j  your  firm,  and  to  advise  you  that  this  design 

will  most  likely  ap- 


Co.,  SanFrancisco: 

You  have  heard  it 

said,  "  It  is  impos' 

sible  to  get  good 

printing  done   in 

SanFrancisco."  If 

those  who   make 

remarks  like  that 

just  quoted  above 

could  see  that  ex- 

quisitely  printed 

little  book,  "What 

Christmas  Is  As 

We  Grow  Older," 

they  would  know  there  is  at  least  one 

house  in  San  Francisco  that  can  execute  a 

piece  of  typography  that  is  in  the  fullest 

sense  an  example  of  "Art"  in  printing.  We 

congratulate  you  on  this  excellent  represen- 


pear  in  the  Christ- 
mas number  of  the 
1912  issue  of  "The 
Printing  Art."  It 
is  placed  with  the 
material  available 
for  that  number. 
This  is  one  of  the 
cleverest  of  the 
many  hundred  de- 
signs received  dur- 
ing the  past  few 
days.  <I J.W.BUT- 
LER PAPER  COMPANY,  Chicago :  We  are  in  re- 
ceipt of  our  announcement  to  sell  to  printers 
only,  which  you  produced  for  us  in  such 
an  excellent  manner.  It  is  surely  a  work 
of  art  and  should  attract  the  attention  of 


"Nay,  nay,  I  know  my  P's  and  Q]s," 
The  haughty  maid  replied; 

"  Methinks  youVe  dropped  a  paragraph 
Or  that  your  reason's  pied. 

"No  Printer's  Union  can  compel  — 
Thou  ink-bespattered  squinter  — 

An  independent  maid  like  me 
To  union  with  a  printer." 


tation  of  "  fine  printing."  <ID.  B.  UPDIKE,  !  the  printers  in  the  California  territory  from 
The  Merrymount  Press,  Boston :  I  am  ever  j  this  standpoint,  if  from  no  other.  *!SAN 
so  much  obliged  for  the  book,  which  I  j  FRANCISCO  CHRONICLE  :  In  "  The  Printing 
think  is  charmingly  done  and  beautifully  j  Art"  for  June,  1912,  seven  pages  are  devo- 
printed.  I  am  very  glad  that  you  are  doing  j  ted  to  an  exhibit  of  the  artistic  typography 
this  kind  of  thing.  Thank  you  again  for  it.  I  of  Taylor,  Nash  6P  Taylor  of  San  Francisco. 


fl  RICHARD  TRACY  STEVENS,  Japan  Paper 
Company,  New  York:  I  have  examined  with 
great  interest  the  collection  of  specimens 
of  your  recent  work  in  booklets,  circulars, 
and  announcement  cards.  You  certainly 
show  the  greatest  taste  in  designing  and 
printing  these  things,  and  I  only  wish  we 
had  about  twenty  men  in  this  part  of  the 


Among  these  are  pages  from  Charles  War- 
ren Stoddard's  "A  Bit  of  Old  China"  and 
Clarence  Urmy's  "A  California  Trouba- 
dour," published  by  A.  M.  Robertson.  This 
work  by  a  local  firm  is  not  surpassed  by 
anything  from  the  great  publishing  houses 
of  the  East,  and  in  artistic  arrangement  of 
type  and  the  selection  of  colored  borders  it 


country  as  capable  and  enterprising  as  your  is  hard  to  find  its  equal.  §  PRINTING  TRADE 
good  selves.  I  hope  you  will  be  rewarded  |  NEWS,  New  York:  We  wish  to  acknowl- 
by  having  all  the  business  you  can  possibly  edge  receipt  of  your  strikingly  original  little 


A     TRAGEDY     IN     PRINTER'S     INK 


pamphlet,  "Tiddledeedum  and  Tiddledee-   job,  and  everybody  approved  that,  and  the 


dee,"  which  we  find  to  be  so  attractive  as 
to  be  worthy  of  praise,  and  it  will  appear 
in  the  "Printing  Trade  News,"  with  due 
credit  to  you,  in  an  early  number.  We  no 


approval  of  your  good  self  is  worth  all 
the  rest.  ^ADVERTISING  &  SELLING,  New 
York:  "Tiddledeedum  and  Tiddledeedee " 
just  received,  and  on  its  general  appearance 


Thou  thinkest  me  a  scab,"  he  gasped,    shall  enjoy  reading 
A     ,  1-1  Jt,  and  we  hope  to 

And  groaned  an  inky  groan; 

Beware  the  day  thou  see'st  my  form 
Stone-dead  upon  the  stone!" 


tice  that  you  intend  to  publish  at  an  early   and  make-up  you  are  to  be  congratulated, 
date  three  more  of  |  We  are  sure  we 

these  unique  pub- 
lications, and  we 
should  be  pleased 
to  have  you  send 
these  to  us  as  soon 
as  they  are  issued. 
We  should  like  to 
take  this  opportu- 
nity of  commend- 
ing you  on  the  ex- 
cellent advertising 
your  concern  is 
doing.  It  ranks  in 
the  fore  of  any 


So  straight  he  took  a  benzine  can 

(In  lieu  of  dynamite) 
And  blew  his  wretched  form  into 

A  million  fragments  quite. 


printer's  advertising  we 
have  ever  seen,  and  will  help  in  the  even- 
tual nullification  of  the  statement  made  by 
George  Hough  Perry  of  New  York,  "  that 
the  Printer  is  the  worst  of  all  Advertisers." 
^CHRISTIAN  HERALD,  New  York :  We  are 
in  receipt  of  the  "  Memorial  Program,"  and 
wish  to  thank  you  very  much  for  your 
kindness  in  sending  it  to  us.  It  is  exceed- 
ingly successfully  designed  and  its  whole 
typography  and  arrangement  refled:  great 
credit.  ^AMERICAN  TYPE  FOUNDERS  COM- 
PANY — A  letter  from  Mr.  George  L.  Alex- 
ander, San  Francisco,  to  Mr.  F.  B.  Berry, 
Jersey  City :  The  only  credit  I  can  take  for 
our  holiday  folder  is  that  of  selecting  a  good 
printer.  I  asked  Taylor,  Nash  &  Taylor  to 
get  up  something  for  me  and  refused  to  give 
them  a  single  suggestion.  They  gave  their 
idea  as  to  what  they  thought  would  be 
proper,  and  I  approved  it.  They  showed  me 
a  proof,  and  I  approved  it.  They  printed  the 


have  the  pleasure 
of  receiving  also 
the  three  booklets 
by  Wallace  Irwin, 
which  are  in  prep' 
aration.  If  this  is  a 
sample  of  the  class 
of  work  which  the 
two  "little  devils" 
in  your  "  Printery  " 
turn  out,  you  un- 
doubtedly should  have  no  trouble  in  secur- 
ing a  100  per  cent  result  on  these  booklets. 
CjC.  C.  RONALDS,  The  Herald  Press,  Mon- 
treal :  When  I  was  in  New  York  recently, 
I  had  the  pleasure  of  seeing  quite  a  few 
beautiful  examples  of  your  work  which 
you  had  sent  to  the  Japan  Paper  Company. 
It  is  so  seldom  we  come  across  anything 
that  even  approaches  the  excellence  of 
your  work,  that  we  are  going  to  take  the 
liberty  of  requesting  that  you  make  us  up 
a  little  batch  of  samples  and  send  them  to 
us.  CjTHE  GRAPHIC  ARTS,  Boston :  We  are 
glad  that  you  thought  to  send  us  such  de- 
lightful specimens  of  your  recent  work. 
Just  as  it  seems  strange  that  some  of  our 
comparatively  young  Western  cities  should 
lead  the  older  cities  of  the  East  in  civic  en- 
terprise, it  is  surprising  that  you,  way  out 
there  in  San  Francisco,  should  be  one  of 
the  first  of  American  printers  to  prove, 
and  prove  conclusively,  that  there  is  a  mar- 


A     TRAGEDY     IN     PRINT  E.R'S;  !  J'OSRE 


ket  for  printing  which  has  a  special  cash 
value  on  account  of  the  knowledge  and 
good  taste  displayed  in  its  make-up.  Fur' 
thermore,  you  have  demonstrated  that  the 
chance  to  succeed  in  printing  is  open  to  all 
those  engaged  in  this  work.  When  one 
stops  to  think  that  r~ 

every  printer  has      And  none  denfed  johannus  was 
the  same  materials  .  111 

Quite  permanently  dead, 


And  none  denied  that  black-faced  type 
Was  well  distributed. 


But  false  Elvira  quickly  wed 
A  little  stunted  shaver, 

Who  labored  as  apprentice  for 
A  second-rate  engraver. 


at  his  command, 
has  the  same  op- 
portunity to  use 
his  head,  the  busi- 
ness of  printing 
may  be  looked  up- 
on as  a  race  based 
on  knowledge  and 
skill.  The  fad:  that 
so  few  printers  run 
but  such  a  short 
distance  in  a  business  way  proves  that  they 
are  limited  and  have  no  resources  such  as 
imagination  and  the  ability  to  study  the 
methods  which  make  others  successful.  We 
congratulate  you  upon  the  character  and  ex- 
pression you  put  into  your  work,  and  it  is 
easy  to  see  that  this  element,  so  entirely 
outside  of  mechanical  efficiency,  is  appreci- 
ated by  users  of  printing  in  your  territory. 
Nothing  does  so  much  toward  removing 
the  "black  walnut"  bogy  from  the  printing 
business  as  good  examples  of  work  well 
done.  Cf  THE  PRINTING  ART,  Cambridge :  A 
charming  little  announcement,  set  in  Forum 
capitals  and  printed  in  brown  and  yellow 
on  one  of  the  Japan  Paper  Company's  Ital- 
ian hand-made  papers,  has  been  received 
from  John  Howell,  San  Francisco,  who  is 
an  importer  of  fine  and  rare  books.  Bear- 
ing the  imprint  of  Taylor,  Nash  6?  Taylor 
of  that  city,  it  is,  of  course,  a  typographic 
model.  CJ  DR.  W.  A.  BREWER,  California 


Book-plate  Society:  I  want  to  thank  you 
very  much  indeed  for  the  "Announcement." 
Such  printing  as  that  is  a  joy  forever. 
Cj|  ALBERT  M.  BENDER,  San  Francisco :  I  am 
most  fortunate  in  being  the  recipient  of  a 
gift  book  from  your  presses  entitled,  "What 

Christmas  Is  as  We 
Grow  Older,"  by 
Charles  Dickens. 
All  genuine  book 
lovers  will  delight 
in  adding  this  cre- 
ation of  the  book- 
beautiful  to  their 
literary  treasures, 
for  in  all  the  con- 
stituents of  good 


book-making,  such 
as  the  type,  paper, 
binding  and  sub- 
ject, this  little  volume  fulfils  the  aim  of  the 
greatest  craftsmen  of  our  time  to  produce 
works  which  would  be  a  pleasure  to  look 
upon  as  well  as  to  read.  CJ;  L.  AVERILL  COLE, 
Boston:  I  can't  thank  you  enough  for  the 
little  book  and  the  other  Christmas  poem 
you  sent  me.  You  were  so  thoughtful  to  re- 
member that  good  printing  does  especially 
interest  me.  I  frequently  see  paragraphs  on 
your  work,  in  printers1  journals,  and  it's 
nice  to  know  that  commercial  workers  also 
appreciate  you  in  your  types  and  paper.  It 
does  not  need  my  word  to  tell  you  how 
good  your  work  really  is.  CJ  JAMES  D.  BLAKE, 
San  Francisco :  The  charming  little  Christ- 
mas volume  did  not  reach  me  until  after 
the  first  of  the  year,  but  on  the  whole  I 
am  thankful  for  the  delay.  The  little  book 
helped  me  prolong  the  Christmas  spirit  so 
that  now,  reading  "  What  Christmas  Is  As 
We  Grow  Older,"  nearly  a  month  after  the 
Yule  celebration,  I  feel  that  -with  a  little 


: "T 'k  A  GEDY     IN     PRINTS  R'  S     INK 


book  like  yours  to  keep  one  company,  the  !  Taylor,  and  are  gotten  up  in  the  attractive 
Christmas  spirit  may  be  cultivated  through'  i  manner  one  expects  of  printing  produced 
out  the  year.  As  a  piece  of  printing  the  '  by  that  firm.  *!  KEYSTONE  TYPE  FOUNDRY, 
book  is  a  joy.  I  have  held  each  page  to  the  j  San  Francisco :  Your  little  book,  "What 
light  and  scrutinized  the  justification,  line  j  Christmas  Is  As  We  Grow  Older,"  was  re- 
for  line;  I  have  subjected  the  margins  to  [  ceived,  and  to  say  that  we  were  pleased  is  in 
a  metric  rule,  and 


have  gloated  over 
the  diagonals.  It  is 
as  perfect  a  piece 
of  printing  as  I 
have  ever  had  the 
pleasure  of  possess' 
ing.  *!LEO  KAUF' 
MANN,  SanFrancis' 
co :  I  acknowledge 
with  thanks  the 
receipt  of  your  de' 
lightful  little  book' 
let,  entitled  "What 


Yet  when  he  printed  on  her  brow 

His  2;incotype  caress, 
The  kiss'and'squeese  were,  after  all, 

No  more  than  printing'press. 

And  those  who  saw  the  couple  wed, 

E'en  to  this  day  declare 
Their  marriage  was  from  first  to  last 

The  stereotyped  affair. 


deed  a  very  mild 
way  of  telling  you 
of  our  deep  appre' 
ciation.  The  book 
is  a  beautiful  piece 
of  work,  showing 
the  thought  and 
care  of  the  Artist 
and  Master  Print' 
er.  It  is  indeed  a 
great  privilege  and 


Art  Preservative" 


Christmas  Is  As  We  Grow  Older."  I  appre'  j  to  be  numbered  among  those  on  your  mail 

ciate  your  thoughtfulness  in  the  premises,  list,  and  to  have  the  pleasure  of  receiving 

and  were  it  not  for  the  fad;  that  all  of  your  the  beautiful  samples  of  work  sent  from 

work  bears  the  stamp  of  art  and  genius,  I  time  to  time.    *I  THE  AMERICAN  PRINTER, 

would  say  that  in  this  little  gift  you  have  New  York:  Your  letter  of  March  sd  and 

demonstrated  what  may  be  accomplished  specimens  of  printing  were  received,  and  we 

with  type  and  ink.   *!THE  PRINTING  ART,  wish  to  thank  you  for  sending  them  to  us. 

Cambridge:  The  Panama 'Pacific  Interna'  The  work  is  of  such  an  exceptionally  fine 

tional  Exposition,  to  be  held  in  San  Francis'  quality  that  we  are  acknowledging  it  by  a 

co,  is  sending  out  some  effective  printed  special  letter  instead  of  the  usual  form  letter 

publicity.  A  most  attractive  booklet  is  one  that  we  use  for  specimens  of  printing.  The 

giving  popular  information  about  the  event,  work  you  are  turning  out  is  simply  re' 

This  is  set  in  Bodoni  type,  and  printed  in  markable  for  its  artistic  quality,  and  it  gives 

double'tone  ink  on  S.  D.  Warren  &?  Co/s  us  great  pleasure  to  examine  the  packages 

Sepia  Cameo  Plate,  Cameo  Plate  Post  Card  as  they  are  received  from  you.   ^ROBERT 
of  the  same  color  being  used  for  the  cover.  |  JOHN,  Santa  Rosa,  California :  I  want  to 

Another  very  interesting  booklet  gives  in'  thank  you  most  heartily  for  the  beautiful 

formation  for  exhibitors.  This  is  set  in  Old  Christmas  book,  entitled  "  What  Christ' 

Style  Antique  type,  and  is  printed  in  brown  mas  Is  As  We  Grow  Older,"  which  you 
ink  on  Sepia  Cameo,  Sepia  Cameo  Post  Card  i  sent  me.  It  is  indeed  a  masterpiece  in  book' 

being  used  for  the  cover.  Both  of  these  !  making,  and  I  believe  that  if  Mr.  Dickens 

booklets  were  produced  by  Taylor,  Nash  feP  were  alive  he  would  be  very  proud  of  you. 


OF  THIS  BOOKLET  1500  COPIES 
WERE  PRINTED  IN  THE  MONTH 
OF  OCTOBER  AND  YEAR  1913 

THIS  IS  A  COPY  OF  A  SPECIAL 
EDITION  OF  150  PRINTED  ON 
KELMSCOTT  HANDMADE  PAPER 


THIS  BOOK  IS  DUE  ON  THE  LAST  DATE 
STAMPED  BELOW 


AN  INITIAL  FINE  OF  25  CENTS 

WILL  BE  ASSESSED  FOR  FAILURE  TO  RETURN 
THIS  BOOK  ON  THE  DATE  DUE.  THE  PENALTY 
WILL  INCREASE  TO  SO  CENTS  ON  THE  FOURTH 
DAY  AND  TO  $1.OO  ON  THE  SEVENTH  DAY 
OVERDUE. 


MAR  1 


LD  21-100m-12,'43  (8796s) 


272990 


UNIVERSITY  OF  CALIFORNIA  LIBRARY 


